Tasting Room and DTC manager

Company Description The Story Wines is a boutique wine company based in the suburbs of Melbourne, Australia, specializing in Grampians and Henty wines. The business has garnered significant accolades, national and internatonal acclaim. A unique, fully operational urban winery facility, all wine production and brand management are controlled in-house, while other parts of the supply chain are outsourced to maintain agility. This low-asset, flexible model supports efficient operations and a clear focus on quality and storytelling through wine. Team members join a small, hands-on company with an emphasis on craftsmanship and brand integrity.
Role Description The Tasting Room and DTC (Direct-to-Consumer) Manager is a part-time, remote role responsible for overseeing all aspects of the customer experience and sales journey, from tastings to online purchases. In this role, you will manage in-person tasting experiences, coordinate DTC campaigns, and ensure that brand messaging is consistent across all channels. You will plan and execute customer engagement initiatives, including wine club communications, email marketing, and promotional events, while collaborating with the winemaking and management. Daily tasks include venue and event management tasks, monitoring online orders, managing customer inquiries, tracking inventory levels, and preparing sales reports for management. You will also be expected to cultivate strong relationships with customers and trade partners, drive revenue growth in line with operating budgets, and uphold The Story Wines’ standards of service and wine education.
Qualifications

• Candidates should possess strong Wine Sales and DTC sales skills, with a track record of meeting or exceeding targets.
• Candidates should possess Wine Education and Wine Tasting skills to confidently present wines, lead tastings, and communicate technical and stylistic details.
• Candidates should possess excellent Customer Service skills, including managing inquiries, resolving issues, and building long-term customer relationships.
• Candidates should possess Inventory Management skills to accurately track stock levels, support order fulfillment, and coordinate with suppliers and logistics.
• Additional beneficial qualifications include experience in e-commerce platforms, CRM systems, and digital marketing tools.
• Strong written and verbal communication skills, attention to detail, and the ability to work independently in a remote environment are essential.
• Previous experience in the wine industry, hospitality, or retail, and relevant certifications in wine (e.g., WSET or equivalent) are advantageous.
• The position will require weekend working hours, and occasional evening work for events
• Candidates will be expected to supervise casual staff as the needs of the venue dictate.