Brand & Product Marketing Manager - Remote

Brand & Product Marketing Manager - B2B & B2C SaaS - Remote

Are you an entrepreneurial marketer who thrives on building something, challenging conventional thinking and turning creative ideas into commercial results?

We're partnering with a growing Australian technology business to recruit a Brand & Product Marketing Manager as they enter an exciting new phase of growth.

This newly created role is ideal for someone with an entrepreneurial mindset who wants the freedom to make things happen. You'll have the opportunity to shape brand and product marketing, identify untapped opportunities and bring fresh ideas to life without the layers of approval or rigid processes often found in larger organisations.

Working alongside an experienced Marketing Manager focused on digital, you'll have the autonomy to experiment, challenge existing approaches and take ownership from concept through to execution. The business values people who take initiative, move quickly and aren't afraid to try something new.

The Role

Reporting to the General Manager, you will:

• Shape brand positioning, messaging and product marketing strategies that differentiate the business in the market.
• Develop and execute creative campaigns, taking ideas from initial concept through to delivery.
• Lead product and feature launches, creating go-to-market campaigns that drive awareness and adoption.
• Identify new growth opportunities, exploring emerging channels, AI tools and innovative marketing approaches.
• Develop customer marketing initiatives to drive engagement, retention and expansion.
• Create compelling content, customer stories, testimonials and advocacy campaigns.
• Collaborate closely with Sales and Product to translate customer insights and commercial opportunities into marketing activity.
• Test ideas, measure results and quickly adapt campaigns based on what works.
• Take ownership of initiatives that contribute directly to customer acquisition and revenue growth.

About You

You'll bring an entrepreneurial mindset, commercial curiosity and the confidence to turn ideas into action. Ideally, you'll have:

• Experience in B2B marketing, ideally within SaaS, technology or a growing, entrepreneurial business.
• A proven ability to spot opportunities, challenge existing thinking and introduce creative marketing solutions.
• A hands-on approach, with the ability to independently build and execute campaigns rather than relying heavily on agencies or large teams.
• An understanding of modern marketing, including AI, emerging digital channels and evolving customer behaviours.
• Experience across brand positioning, product marketing, content or go-to-market campaigns.
• Strong commercial instincts, with the ability to connect marketing initiatives to customer acquisition, engagement and revenue.
• An agile, experimental mindset, comfortable testing ideas, learning quickly and changing direction when needed.
• The confidence to work autonomously, make decisions and take accountability for outcomes.
• Strong communication skills and the ability to collaborate effectively with Sales, Product and leadership teams.

We're not necessarily looking for someone with extensive marketing leadership experience. What matters is your initiative, creativity and ability to deliver.

You'll thrive in an environment where you're trusted to make decisions, encouraged to challenge the status quo and expected to take ownership. You're someone who sees an opportunity and acts on it, rather than waiting for direction.

Why Consider This Role?

• Newly created role with genuine ownership and the opportunity to shape the marketing function.
• Entrepreneurial environment where fresh thinking, experimentation and initiative are encouraged.
• Freedom to develop ideas, move quickly and see the commercial impact of your work.
• Remote working opportunity for candidates based in Sydney, Melbourne, Brisbane or the Gold Coast.
• Join a growing B2B SaaS business with significant opportunity for further growth.
• Work directly with senior leadership and collaborate closely with Sales and Product.
• Access to internal creative support and specialist external partners when needed.
• Relaxed, collaborative culture that values results, accountability and getting things done.

This is a remote role open to candidates based in Sydney, Melbourne, Brisbane or the Gold Coast, with occasional in-person meetings and client visits required.

If this sounds like you, please send your resume by clicking on the apply button.

This is a remote position.

Reference number: 06800-0013525221.

By clicking 'apply', you give your express consent that Robert Half may use your personal information to process your job application and to contact you from time to time for future employment opportunities. For further information on how Robert Half processes your personal information and how to access and correct your information, please read the Robert Half privacy notice: https://www.roberthalf.com/au/en/privacy. Please do not submit any sensitive personal data to us in your resume (such as government ID numbers, ethnicity, gender, religion, marital status or trade union membership) as we do not collect your sensitive personal data at this time.