Location and eligibility:
Applicants must have full Australian working rights. The role is remote within Australia, with Brisbane-based candidates preferred for occasional in-person team catch-ups. This remains a remote-first opportunity.
This newly created role is to work for a growing B2B software company. They're looking for a hands-on Demand Generation Specialist to help grow its pipeline through paid media and targeted outbound activity.
The role is weighted towards paid acquisition, with Google Search at its core. You’ll build, run and improve campaigns across key channels, using performance data to guide what gets refined and scaled. Paid investment is set to grow, giving you the chance to make a visible contribution to how the business attracts and converts new customers.
You’ll report to the Head of Marketing and work closely with the wider marketing team and Sales to turn campaign activity into qualified opportunities.
What you’ll do:
- Build and optimise campaigns, particularly Google Ads Search
- Manage activity across channels such as Microsoft Ads, LinkedIn and Meta
- Improve campaign tracking, landing pages and conversion rates
- Test audiences, messaging and creative, then use results to refine activity
- Support targeted outbound campaigns, including list building and email sequences
- Monitor lead quality and campaign performance across regions
- Work with Sales on lead handover and feedback, and use that insight to improve campaigns
- Explore opportunities on review sites and emerging paid channels
What you’ll bring:
- Around 2–5 years’ experience in performance marketing, paid media or demand generation
- Hands-on Google Ads experience, ideally including Search campaign build and optimisation
- Confidence working with campaign data and making practical optimisation decisions
- Experience managing paid budgets, with a clear understanding of what you personally owned
- A test-and-learn approach to landing pages, tracking and conversion improvement
- Clear communication and a collaborative approach with Marketing and Sales
B2B or SaaS experience would be useful, but relevant paid acquisition experience from another sector is welcome.
Experience with Microsoft Ads, LinkedIn, G2, HubSpot or outbound tools such as Clay or Instantly would also be valuable.
The role as a recap:
This is a full-time, permanent role with no direct reports. You’ll focus on paid acquisition and outbound, alongside a Campaign Marketing Manager who leads integrated campaigns and lifecycle marketing.
The role is remote within Australia. The successful candidate must be able to attend monthly in-person team catch-ups, so Brisbane is the preferred location.
If you enjoy getting into the platforms, understanding what the numbers are telling you and turning that into better campaigns, we’d like to hear from you.
2 stage interview process
Applicants eligible to start in November (or prior) is preferred