Role: Senior Strategy & Insights
Contract Duration: 4–6 Weeks (Starting around 23rd November)
Location: Remote withing Australia – With full working rights
Day Rate: Competitive depending on experience
About The Opportunity
We are working with an experiential and creative agency based in Melbourne who are working across a high-impact research sprint for one of the world’s most iconic global sportswear and football brands.
We are looking for an experienced, Senior Strategist to lead the strategic foundation for this project. Over a 4–6 week period, you will evolve the ecosystem of a global brand, from grassroots subcultures and fandom to community codes, digital shifts, and style crossover, turning complex qualitative data into a strategic springboard for their brand and experiential activation teams.
- Methodology Design: Build and structure the overarching consumer research methodology across the Australian football category—spanning AFL, NRL, AFLW, NRLW, Soccer, and grassroots communities.
- Landscape & Desktop Discovery: Conduct rapid desk research and cultural listening to track shifts in fandom, code crossover, community rituals, and where sportswear brands authentically sit within the culture.
- Quant Synthesis & Data Analysis: Interrogate incoming quantitative datasets, mining raw figures for consumer attitudes, brand salience, category barriers, and behavioral trends.
- Qualitative Sense-Checking: Conduct targeted qualitative depth interviews to test, validate, and bring human nuance to the quantitative findings.
- Global Strategic Collaboration: Partner daily with the agency’s Strategy Director in London to stress-test frameworks, align global perspectives with local nuances, and sharpen strategic territories.
- Deck Craft & Storytelling: Structure and write a compelling, insight-led presentation deck (the agency’s brand team will handle final graphic design polish).
- Client Presentation: Confidently co-present the strategic findings and recommendations alongside agency leadership to senior brand stakeholders.
- Strategic Research & Data Fluency
- 5–8+ years of strategy and planning experience within brand, creative, experiential, or insights consultancies.
- Demonstrated ability to synthesize both quant data (turning numbers into human narratives) and qualitative research (moderating interviews, thematic coding, sense-checking).
- First-class deck architecture: ability to structure a cohesive, logical, and persuasive strategic story from scratch.
- Deep Australian Sporting & Football Literacy
- Nuanced understanding of Australia’s unique sporting fabric: the tribalism, cultural codes, audience nuances, and differences between AFL, NRL, AFLW, NRLW, Soccer, and grassroots clubs.
- A clear lens on sports marketing, sportswear brand perception, and how major athletic brands authentically operate within these codes.
- Client Delivery & Presentation Polish
- Proven track record presenting high-stakes strategy to senior clients with clarity and gravitas.
- Strong cross-border collaboration skills, comfortable working asynchronously and closely with UK/global counterparts.
Winners of Best Retail Experiential, Inside Retail 2019
Winners of FRAME’s Best Global Spatial Retail Category 2018
Winners of DRUM Best Pop-up Retail Store 2018
Winner in Best Experiential Installation Category, Creative Review Annual