- Health Platform
- SYD or MELB
- $150k-$180k+
We're thrilled to be working with an Aussie-founded platform with a key focus on healthcare, weight loss and lifestyle. This clinically-led, digital native care platform will help Australians lose weight and sustain results.
Combining practitioner led assessments & pharmacy support, this platform offers monthly reviews and ongoing behaviour support.
As the successful Digital Director (Social & Growth), you will own the full social-to-revenue system: customer insight, organic social, paid social, creator partnerships, creative testing, landing-page conversion, search, lifecycle hand-offs, measurement and commercial performance.
In the first 30-90 days, you will build a clear map of this org's existing funnel, channels, creative, patient journey, agency model, data quality, conversion points, and retention signals.
SYD or MELB location available (SYD preferred). Remote role.
The Opportunity:
- As the successful Digital Director (Social & Growth) you’ll support the Founders of the platform and manage all social, strategy and paid media requirements
- Set the growth strategy across paid social, organic social, search, creators, content, referral, partnerships, CRM/lifecycle and emerging channels
- Develop the growth case for new condition areas, patient cohorts, products and partnerships
- Own the connection between growth investment and business outcomes, including qualified bookings, consult completion, treatment commencement, contribution margin, payback, retention, and patient lifetime value
- Turn company goals into a quarterly acquisition and retention plans with clear channel roles, investment ranges, experiment priorities and commercial targets
- Own this org's paid social strategy and performance across Meta, TikTok, YouTube and emerging channels, working hands-on where needed and leading agencies or specialists where appropriate
- Partner closely with search specialists to ensure Google/Search and paid social work as one demand-capture and demand-creation system
- Build high-quality audience, creative, offer, landing-page and conversion experiments
- Develop clear hypotheses before spend is deployed and turn results into fast decisions
- Improve the relationship between paid & organic media
- Build category education that helps people make informed decisions & what treatment may be involved
- Partner with clinical leadership & key stakeholders.
You:
- Live in Sydney or Melbourne and have full working rights
- Have at least 8+ years of Social & Paid Media experience, with approx. 3-4 years in a leadership role
- A record of leading measurable consumer growth in a fast-moving, digitally native business
- You have personally owned high-stakes paid acquisition, rather than only advised on it
- Deep practical experience with Meta and Google/Search, plus strong familiarity with TikTok, YouTube, creators and channel diversification
- Can provide clear examples of managing material paid-media budgets and improving CAC, conversion, payback, contribution, or lifetime-value outcomes
- Show a demonstrated ability to build creative-performance systems: customer insight to brief, production to test, result to iteration, and winner to scale
- Strong full-funnel capability across paid acquisition, conversion optimisation, web/landing pages, CRM/lifecycle, referral/advocacy, and retention
- Good commercial judgment!
- You can distinguish a high-volume lead source from a high-quality growth channel and understand the economics beneath the dashboard
- Experience leading teams, agencies or both
- You can create clarity, set high standards and help specialists do their best work
- Excellent communication skills
- You can move from a customer insight, to a creative brief, to a commercial model, to a CEO-level recommendation without losing clarity
- High personal integrity and sound judgment around sensitive consumer data, health-related claims and patient-facing marketing
- Incredible business acumen
- More info via anna@agencyiceberg.com.au
- Please note: salary listed is a guide only.