I'm Rydel. I own Served Marketing. We do marketing for restaurants, bars, cafés and breweries and nothing else. 45 venues across Australia and New Zealand. 18 of us across Australia, the Philippines and Vietnam. No office, never had one.
Three parts to the role.
- Creators and shoots. 60% of your week. Find them, pitch them, haggle, book them, brief them, chase the deliverables, check the content is usable before a client sees it. Photographers and videographers too. If a shoot has to happen twice, that's on you. We already have a database and vendors we trust, so you're not starting cold. (We have a large database and existing relationships with vendors. You're not starting from scratch).
- Email. 30%. You help our part-time email marketer on their venues, and you own the email Served sends out itself. Our own list has gone quiet while we've been busy writing for everyone else's. Bit embarrassing. Yours from day one.
- The influencer program. 10% now, more later. We're turning influencer marketing into its own product. You help build it, then run it, and take commission on what it makes.
Now the blunt part.
We use AI here for research and speed. We don't send copy a model wrote. It reads like everything else in the inbox and it doesn't sell. I'll test this live on a call. Blank page, one tab, twenty minutes. Saying it now so nobody's surprised.
There's no 9-to-5 here and I don't count anyone's hours. Reply to people fast, finish what you said you'd finish. I answer messages same day. If I don't, chase me.
Some weeks it's three shoots at once, a creator who ghosts on the morning of, and a venue that changes its offer after you've written the campaign. If you want to cruise, this will make you miserable and I'd rather you knew that now.
Money: monthly retainer plus KPIs. Bonus on how Served's own email performs. Bonus when a client campaign beats its benchmark. Commission on the program once it's live.
Right now this whole function is one part-timer and me filling the gaps. Do it well for a year and it's a team with you running it.
To apply, DM me three things.
- One email you wrote. Paste it. Not a link, not a portfolio.
- Three creators you'd chase for a burger place in Newcastle trying to fill Tuesday nights. Handles, and why them.
- Your last collab. Who, what it cost, what came back.
If it opens with "I am excited about this opportunity," I skip it.
Remote. Full-time. Long-term. Start next week.
