Marketing Manager

🌍 Marketing Manager | Strapsicle

📍 Remote – Australia or New Zealand based

💼 Full-time | AUD $120–$140k salary (based on experience)

🕒 Applications close: 9th June 2025

📚 About Us

We’re the Aussie start-up e-reader accessory brand that has gone viral. Inspired by a personal story of problem-solving, we design innovative e-reader accessories that enhance the reading experience for people of all ages and abilities. We’re fast-growing with seven international e-commerce warehouses, an expanding wholesale presence, and ambitious plans for the future.

🚀 The Role

We’re looking for a Marketing Manager to lead our marketing across all owned and performance channels around the world. You’ll work closely with the founders, lead a small but mighty team of specialists and agencies, and operate at a macro and micro level in crafting strategies and executing campaigns that drive customer engagement and growth.

🎯 What You’ll Do

• Lead the annual marketing calendar, strategy, budgeting, and KPI planning
• Build and manage integrated marketing campaigns blending brand and performance
• Direct organic and paid content strategy and ensure alignment with brand guidelines and platform trends
• Manage UGC and influencer campaigns, including budgets, timelines, and deliverables
• Track KPIs, analyze campaign performance, and apply insights to optimize results
• Oversee marketing budgets and coordinate closely with Ops on product availability
• Stay current on marketing trends, social platforms, and consumer behavior
• Conduct market research and gather customer insights through surveys and focus groups
• Collaborate with customer service to turn feedback into marketing and product improvements

🧠 What You Bring

• 10+ years in e-commerce marketing, with brand-side experience
• Experience managing teams of 4+ and collaborating cross-functionally
• Proven success managing agencies and vendors
• Strong project management and organizational skills
• Fluent in tools like Monday.com, Slack, Meta Ads Manager, and Klaviyo
• Ability to work at a macro and micro level
• A balance of creative flair and data-driven thinking
• Hands-on experience with content creation, copywriting, and campaign optimization
• Comfortable working independently in a fast-paced, remote-first environment
• Bachelor’s degree in Marketing, Communications, Business, or related field

✨ What We Offer

• A leadership role at a high-growth brand on track to become a $100M company
• Direct collaboration with the founders
• A culture that values creativity, innovation, and impact
• Remote-first work with flexible hours
• Competitive salary: AUD $120,000 – $140,000, based on experience

📩 Ready to Join Us?

If you’re excited about leading marketing for a company that’s reimagining the way the world reads, we’d love to hear from you. 

👉 Apply with your CV and a short cover letter highlighting your experience and passion for the role.