Marketing, Growth and Acquisition Lead | Sydney
I'm working with a growing Sydney based business to find a Marketing, Growth and Acquisition Lead who wants the opportunity to have a real influence on how a business grows.
This is a broad role for someone who sits comfortably between growth strategy and hands-on marketing execution. You'll have plenty already happening around you, but also the freedom to challenge what's being done, spot opportunities and introduce new ideas.
We're not looking for someone who has spent their career specialising in one channel. Instead, we're looking for a commercially minded marketer who understands how the different pieces fit together; acquisition, conversion, customer behaviour, content, performance, retention and ultimately revenue.
Importantly, this is a role for someone who wants to become the person responsible for marketing, not simply one part of it. You'll work closely with senior leadership initially, with the opportunity to take increasing responsibility for where marketing focuses, what gets prioritised, how budget is deployed and the results the function delivers.
What are we looking for?
You might currently be a Growth Marketing Manager, Growth Manager, Digital Marketing Manager, Senior Marketing Manager or operating in a broader marketing role within a growing business.
The ideal person has probably worked somewhere where marketing isn't separated into ten different teams. You've had to get involved. You've looked at a growth problem, worked out where the opportunity might be, built a hypothesis and actually tested it. You've experimented with different channels, audiences, messaging and customer journeys, used the results to decide what to do next, and aren't afraid to move on quickly when something doesn't work.
We're looking for someone who is comfortable trying, learning and adapting, rather than simply repeating the same marketing playbook.
What could you be working on?
- Understanding where customers are coming from, what they're costing to acquire and where the biggest opportunities for growth exist
- Digging into the funnel to understand why leads aren't converting and testing ways to change that
- Challenging whether the business is targeting the right customers, with the right message, through the right channels
- Taking ideas and hypotheses, building tests around them and getting them into market quickly
- Understanding how customers make purchasing decisions and using those insights to improve messaging, journeys and campaigns
- Deciding where to increase investment, where to pull back and where to try something completely different
- Finding smarter ways to nurture, reactivate and get more value from existing customers and prospects
- Exploring new acquisition opportunities rather than relying entirely on what's worked historically
- Using AI, automation and new technology to research, analyse, create and execute faster
- Bringing greater structure to marketing as the function grows, while remaining hands-on when needed
You'll be close to the decision making, so if you spot an opportunity and can make a case for it, you'll have the scope to test it.
What will make someone stand out?
- You're naturally curious and want to understand why something works, why something doesn't and what could be done differently
- You're commercially minded and comfortable using numbers to make decisions, whether that's CAC, CPL, conversion, ROI or ultimately revenue
- You understand the human side of marketing and take a genuine interest in what customers care about, how they make decisions and what gets them to take action
- You're comfortable testing ideas without knowing exactly what the outcome will be, learning from the results and changing direction when needed
- You can think strategically, but you're equally comfortable getting into the detail and doing what's needed to get something off the ground
- You want genuine responsibility and the opportunity to become the go-to person for marketing across the business, rather than owning just one channel or part of the customer journey
Experience within technology, SaaS, marketplaces, fintech, lead generation or another digitally-led business would be useful, although we're open minded on background.
This is likely to appeal to someone who has spent time in a smaller or growing business, where you've been given room to think for yourself and your contribution extends well beyond a narrow job description.
There's plenty of scope for the role to grow as the business does, making it a great opportunity for someone who wants their next move to give them more influence, exposure and responsibility.
To find out more, please apply and/or send your profile to Contact@OurPath.com.au
Please note, this is a permanent Sydney based position with a combination of onsite and remote working. Only applicants with full working rights will be considered.
