Junior Klaviyo Strategist

DTC eCommerce Retention Marketing

Flow Butler is a boutique email marketing agency based on the Gold Coast. We've partnered with with iconic Australian brands like Feather & Noise, al.ive body, SWIISH, The Marions Kitchen Group and Clean Beauty Market to deliver retention strategies that genuinely move the needle. Our clients stay because we're invested, detail-oriented and obsessed with doing excellent work.

We're a small, tight-knit team, and the person who fills this role will have direct collaboration with our owner.

Role Description

We're looking for an ambitious Australian-based email marketer to grow into our next Retention Strategist superstar. Our goal is to build on your existing ecommerce marketing foundations and train you on our strategies, which will equip you to eventually take strategic ownership of email marketing across multiple DTC brands. You’ll already have experience with Klaviyo and Shopify and be eager to learn - aptitude, resourcefulness and an eye for detail are key. 

You'll be responsible for:

• Email and SMS strategy: Architecting end-to-end email retention programs across multiple brands - lifecycle flows, segmentation strategies, promotional calendars, and long-term roadmaps. You'll think beyond the welcome series and abandoned carts.
• Klaviyo: Crafting and managing segments, automation flows, and data-driven campaigns. 
• Copywriting: Writing persuasive, brand-appropriate email copy for Australian and international audiences. We use AI tools in our workflow, but you need a sharp editorial eye and the ability to write strong copy from scratch when needed.
• Analytics and insights: Working across Klaviyo, GA4, and Shopify to generate reports that surface opportunities and present clear recommendations to clients.
• Research and innovation: Keeping across what the best DTC brands globally are doing with email, and proactively bringing new ideas and test concepts to our clients.
• Team coordination: Briefing our implementer and designers via Slack and ClickUp. You'll be project managing work across the team day-to-day, so clear communication and organisational skills are essential.
• Monthly planning: Mapping out strategy and campaign schedules for each client monthly, working backwards from deadlines to ensure nothing slips.
• Client communication (progression): As you settle in and demonstrate your capabilities, you'll join client strategy calls and eventually have the skills to become their go-to advisor on retention.

Who you are:

• Located in Australia with the legal right to work full-time.
• 2+ years of Klaviyo experience. You understand segments, flows and campaigns. 
• You've worked with Shopify brands doing meaningful volume. You understand how email fits into the broader e-commerce ecosystem.
• You’re proficient with AI tools and already use AI in your day-to-day
• Strong copywriting skills. You can write compelling email copy, adapt to different brand voices, and know what converts. You can also assess and refine AI-generated copy to a high standard.
• Analytical capability. You're comfortable pulling insights from Klaviyo analytics, GA4, and Shopify. You can translate data into clear recommendations and communicate those confidently.
• Excellent written and verbal English. You'll be communicating with clients, writing strategy documents, and briefing team members daily. Clarity and professionalism are non-negotiable.

What will set you apart:

• Agency or multi-brand experience. You've worked across multiple client accounts or brands simultaneously. 
• Exposure to diverse DTC verticals (beauty, fashion, supplements, food and beverage, lifestyle, etc.)
• Familiarity with the Australian and US markets, including cultural nuances in messaging
• Advanced AI skills and experience with automating workflows
• Figma skills for reviewing and making minor edits to email designs

How we work:

We're a remote-first team operating in AEST and we communicate primarily through Slack and manage work through ClickUp. The successful candidate for this role will be located in Australia.

We value people who are proactive, detail-oriented, and take genuine pride in their work. We're not a high-churn agency - we build deep relationships with our clients, and we need someone who shares that mindset.

How to Apply:

Click the 'Apply' button below to submit your application.