ABOUT CRUMBLE
We're an Australian cookware and small appliance brand. Ceramic pans, hybrid cookware, enamelled cast iron Dutch ovens, air fryers, kettles and toasters — known for a distinctive broccoli-green colourway and products people are happy to leave out on the bench.
Our advertising works because it looks like real cooking in a real kitchen. Not studio, not stock, not AI-generated. That's the standard this role protects.
THE ROLE (FULL-TIME/PART-TIME) - REMOTE
You film the product doing what it does — food releasing cleanly from a pan, a sear building, a Dutch oven coming out of the oven, an air fryer basket wiping clean in one pass. Or even appearing in-front of a camera and talking about the product. You will be provided up to $400 in grocery credits per week to cook up a storm.
This is a hands-and-product role but your face may appear on camera.
You'll deliver 10-12 filmed beats per week (based off 20 hours of work) into a shared Footage Bank that our Melbourne edit team draws from. We don't shoot one clip for one ad — we shoot a beat once and use it across several.
WHAT YOU'LL DO
Film (≈65%)
- Hands-in-frame demo footage: food releasing, metal utensils across a pan surface, wiping, pouring, plating
- Recipe content where the dish is the hero — bread, braises, roasts, air fryer desserts
- Macro and detail: ceramic surface texture, cross-hatch etching, enamel gloss, colourway
- Multiple angles of the same action — overhead, low, close — so the edit has options
- Two to three setups a day, natural light wherever possible
Edit and prepare (≈20%)
- Cut selects from each shoot — best takes trimmed and labelled
- Rough assemblies where briefed
- Colour-neutral delivery, no baked-in grade
- Proxy workflow so Melbourne isn't pulling 4K files across the internet
Log and organise (≈15%)
- Every beat tagged by product, action and angle, in the Footage Bank within 48 hours
- Shot lists checked off before a setup is struck — a missing beat can't be recovered later
- Flag anything you couldn't get, same day
WHAT WE'RE LOOKING FOR
Must have
- Portfolio of self-shot short-form video. We'll look at this far more closely than your CV
- Comfortable on a mirrorless camera or phone with manual control — exposure, focus, frame rate
- Basic editing: CapCut, Premiere or DaVinci Resolve. Cutting selects, trimming, simple assembly, clean export. You don't need to be a finishing editor — that's Melbourne's job
- You can cook. Not professionally, but you can handle a pan properly and make food look good
- Natural light and basic lighting control
- Have a kitchen that has enough space to show your talent
- Working English, written and spoken — briefs and feedback are in English
- Organised. Logging and tagging is a real part of this job, not an afterthought
- Can commit at least 20 hours per week
Nice to have
- Food styling
- Macro work
- Audio capture — sizzle, pour, click
- Experience shooting for paid social specifically
We're not looking for
- Highly polished, studio-style production. Our best ad looks like someone filmed it in their own kitchen
- Presenters or influencers. This role doesn't appear on camera
- Agency generalists. This is deep, repetitive product craft
WHAT YOU'RE ACCOUNTABLE FOR
- 8–10 usable beats delivered weekly, to the shot list
- Every briefed proof beat captured before a setup is struck
- Footage logged and tagged within 48 hours
- Product handled carefully — it's shipped from Australia and is not quickly replaced
HOW WE WORK
- Direct briefs with a clear shot list. If a brief is unclear, ask before you shoot, not after
- One daily check-in over Slack — what shipped, what's blocked, what you need
- Batched feedback, one round per day
- We share ad performance with the people who made the work. You'll know how your footage did
WHAT WE OFFER
- Full camera, lighting and audio kit provided - If you have a setup - that would be beneficial
- Crumble product to work with, and to keep
- Remote, Malaysian hours, no night shifts
- up to $400 per week in grocery credits for you to cook up a storm
APPLYING
Send a short note and links to three self-shot videos. At least one hands-only product or food demo.
- Optional task, and the thing we'll actually look at: film 15 seconds of something releasing cleanly from a pan. Phone is fine. Show us you can make a simple action look satisfying, and hold the shot long enough that we believe it.
