Senior GTM Consultant

Senior GTM Consultant

Lead client engagements at BAC, the systems integrator that builds HubSpot and Claude into a single go-to-market system for Australian financial services firms. You own the functional side end to end: discovery, solution design, and getting client teams fluent enough to run it themselves.

About BAC

BAC is a go-to-market systems integrator and HubSpot Diamond Partner, focused on helping financial services firms scale. We build HubSpot and Claude into a single system that runs a firm’s go-to-market, and make their people fluent enough to run it. Financial services is our flagship; we also work across manufacturing and distribution, construction and engineering, and healthcare. We build change that holds, not hand-over projects that slip back.

We deliver in three stages: coaching that makes a client’s leaders genuinely fluent in HubSpot and Claude, advisory that turns that fluency into a firm-wide strategy, and implementation and managed services that build it and keep it advancing. This role leads the functional side of that work, hand in hand with our engineering team, who build the custom integrations and agents underneath.

The role

As a Senior GTM Consultant you own client engagements from the first workshop to the live system and beyond. You run discovery, design the solution on HubSpot and Claude, lead the build with the client and our engineers, then stay on to drive adoption and growth. You carry senior client relationships directly, and you lead the supporting consultants who help you deliver and maintain the systems you put in.

Responsibilities & dutiesDiscovery & solution design

• Lead discovery and design workshops across a client’s go-to-market functions, drawing requirements out of multiple stakeholder groups.
• Map and redesign go-to-market processes, then translate them into a clear solution design on HubSpot and Claude.
• Design the HubSpot data model, automation and reporting the solution runs on across the full lead-to-cash process, from marketing and lead capture through sales, quoting and onboarding to renewals and revenue operations.
• Own delivery quality across the engagements you lead, and review the work of more junior consultants before it reaches the client.

Client fluency & advisory

• Coach client leaders and their teams to genuine fluency in HubSpot and Claude, so the change holds after go-live.
• Turn what a client has learned into a firm-wide strategy and a business case their board will back.
• Manage senior stakeholder relationships directly as a trusted advisor, and run executive presentations and value conversations.

Implementation & delivery

• Lead implementation of the agreed solution: configure HubSpot, shape how Claude agents work inside the client’s workflow, and hold the build to scope, budget and timeline.
• Partner with our GTM Engineers, handing them clear functional specifications for the custom integrations, apps and agents they build.
• Run user acceptance testing and client sign-off, and lead the transition into managed services.
• Lead the supporting consultants on your engagements, directing and reviewing their work across both the build and the ongoing maintenance of client systems.

Accounts, enablement & capability

• Manage several managed-service accounts, driving adoption, renewals and organic expansion with your team.
• Build the training, documentation and enablement that help client teams run the system themselves.
• Mentor junior consultants and sharpen how BAC delivers, contributing reusable methods and frameworks.

Accountabilities

This is what you own and are answerable for, not just the tasks you carry out:

• Engagement outcomes. The clients you lead go live on a system that works and that their people actually use.
• Solution quality. The designs you author and review are sound, scalable and fit the client’s constraints.
• Client value and adoption. Your implementations deliver measurable improvement, and the change holds.
• Account health. The managed-service accounts you hold are retained, renewed and grown.
• Delivery standard. The consultants you oversee produce work to the standard the client deserves.

About you

This is a consulting role, and that is a hard line. We want consultants who have delivered these systems for clients, across multiple deployments and several clients at once. We are not looking for an operational or RevOps lead who has run one of these functions inside a single business. Client-side delivery experience is essential.

You have led HubSpot implementations end to end for clients, and they have trusted your judgement enough to act on it.

• 5+ years delivering HubSpot implementations for clients across Marketing, Sales, Service and Data Hub, with at least 2 years leading engagements.
• Multiple clients, multiple deployments. You have delivered across many separate client implementations and are comfortable running several engagements at once, across scope, budget, timeline and senior stakeholders. This is key for us.
• Deep HubSpot command. Data models, workflows, automation and reporting across the platform.
• Lead-to-cash and RevOps. You have delivered solutions across the full lead-to-cash process (marketing, sales, quoting, onboarding, renewals) and the revenue operations that run it.
• Integration fluency. You can scope integrations at a functional level and brief engineers on how they should behave, even if you do not build them.
• Facilitation and requirements. You run discovery independently across multiple stakeholder groups and document it to a standard others can build from.
• Leads a delivery team. You direct and review supporting consultants across delivery and the ongoing maintenance of client systems, not only doing the work yourself.
• AI-augmented delivery. You use AI to work faster and validate what it produces, rather than trusting it blind.
• Agency and judgement. Proactive because you are curious, and willing to tell a client the hard truth when it serves them.
• Remote, on Australian time. This role is 100% remote. We are Australia-based and happy to hire anywhere, provided you work Australian Eastern Standard Time (AEST) hours.

You will not tick every box, and that is fine. If you are strong on the fundamentals and hungry to grow into the rest, we want to hear from you.

Tools we use

• Platform: HubSpot (Marketing, Sales, Service and Data Hub)
• Lead-to-cash & RevOps: pipeline, quoting, forecasting and lifecycle reporting across HubSpot
• AI: Claude and Claude Cowork, with agents woven into client workflows
• Integrations: Trigger.dev and API-based integrations, briefed to and built by our engineers

Nice to have

• Fluency in Claude and Claude Cowork
• Experience in financial services (lending, insurance, wealth, advice, funds or mutual banks)
• HubSpot certifications across Marketing, Sales, Service and Revenue Operations
• Change-management or organisational-design experience
• A track record of mentoring or lifting the consultants around you

Why BAC

• Own the client. You carry senior relationships and lead engagements end to end, not a narrow slice of delivery.
• Financial-services depth. You go deep in one flagship market rather than spread thin across everything.
• AI-first by default. We build with Claude across the business and expect you to work faster with it, and validate what it produces.
• A clear path. Grow from Senior toward Principal as you lead larger, more complex engagements.
• Real ownership. A small, high-ownership team where the work you lead shapes how the whole firm delivers.