Freelance Marketing

A licensed psychotherapist based in Limassol, Cyprus, is seeking a freelance marketing consultant to support the growth of a private therapy practice. The consultant will play a key role in increasing qualified therapy inquiries, enhancing Google visibility through accurate business listings and local search optimization, and providing foundational SEO guidance. The position also involves developing and implementing a tailored social media and content strategy for platforms such as Instagram and Facebook, ensuring messaging aligns with the sensitivities and compliance requirements of mental health services. The ideal candidate will be able to work independently, communicate clearly, and deliver a marketing plan specifically suited to the psychotherapy sector. The role is remote, with a preference for consultants located in the EU, UK, Cyprus, or Greece. The initial engagement is for 1–3 months, with the possibility of extension based on results. Deliverables

• Develop a comprehensive marketing plan tailored to psychotherapy and mental health services.
• Audit and optimize Google business listing for improved local search visibility.
• Provide actionable SEO recommendations for the practice’s website and online presence.
• Define and implement a compliant, ethical social media and content strategy for Instagram and Facebook.
• Advise on messaging and content that resonates with individuals seeking therapy.
• Monitor campaign performance and provide regular progress updates.

Requirements

• Proven experience in marketing for healthcare, professional services, or similar regulated sectors.
• Strong understanding of local SEO, Google My Business, and digital marketing best practices.
• Demonstrated ability to create and execute social media strategies for service-based businesses.
• Excellent written and verbal communication skills.
• Ability to work independently and deliver results within agreed timelines.
• Familiarity with ethical considerations and compliance in mental health marketing.
• Based in or able to work with clients in the EU, UK, Cyprus, or Greece.
• Availability for a 1–3 month project, with potential for ongoing collaboration.

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