Meta Paid Ads Coach (SHE-com)

About SHE-com:

SHE-com is your trusted community for women in e-commerce. We're relatable, real, no BS, and full of compassion for this journey we're all on. We're a group of driven and passionate boss women who believe in the power of collaboration and the impact it can have on our businesses.

Who You Are:

You're a Meta Ads expert who lives and breathes performance marketing. You've spent 3+ years in an agency or in-house role optimising campaigns for D2C e-commerce brands, handling multiple clients, tight deadlines, and high-stakes performance goals.

You understand the full funnel: prospecting, retargeting, conversion optimisation, attribution and beyond, and you're very hands on with the accounts you manage.

You're comfortable on camera. Whether filming polished training modules, hosting live Q&As, or breaking down Meta updates in quick Instagram stories, you communicate clearly and confidently.

You're that person in your group chat sharing the latest Meta Beta features. You read performance marketing newsletters, test new strategies, and stay ahead of the curve.

Most importantly, you genuinely care about helping female founders succeed. You're energised by their wins and invested in their growth, and you're ready to turn your agency expertise into meaningful impact for hundreds of female entrepreneurs.

The Opportunity:

This isn't a traditional coaching role. You'll be the voice of our Meta strategy, shaping curriculum, creating content, appearing on camera, and staying ahead of every algorithm update before it hits the news.

If you've spent years optimising campaigns for D2C brands and you're ready to use that expertise to empower hundreds of female founders, this is your moment.

What You'll Do:Strategic Coaching: Deliver 1:1 and group coaching sessions to e-commerce business owners, translating complex Meta strategies into actionable, results-driven plans.

Content Creation: Appear on camera regularly, whether it's filming training modules, hosting live Q&As, or breaking down the latest Meta updates in digestible formats.

Curriculum Development: Shape the future of our Meta programming. You'll design workshops, create resources, and ensure our members are always equipped with cutting-edge strategies.

Performance Analysis & Optimisation: Teach clients to read their data like pros (CTR, ROAS, CPA, audience insights) and make decisions that scale profitably.

Trend Monitoring: Stay obsessively up-to-date with Meta's evolving platform, emerging ad formats, iOS updates, and performance marketing trends across the D2C landscape.

Campaign Strategy: Guide clients through advanced tactics like creative testing frameworks, audience segmentation, scaling strategies, and attribution modeling.

Why This Role is Different:Impact at Scale: Your expertise will directly influence hundreds of female-founded businesses, not just one client at a time.

Creative Freedom: You'll have autonomy to build curriculum, experiment with teaching formats, and bring fresh ideas to our programming.

Visibility: This is a high-profile role within our community. You'll be recognised, valued, and positioned as the go-to expert.

Remote Flexibility: Work from anywhere while being part of a mission-driven team.

Growth Trajectory: As SHE-com scales, so does this role. Potential to lead a team, expand offerings, and shape our entire paid strategy vertical.

Community Access: Join a network of expert coaches, attend events across Australia, and immerse yourself in the e-commerce ecosystem.

What We're Looking For:Agency Background: 3+ years managing Meta campaigns for D2C e-commerce brands in a fast-paced agency or in-house environment. You've handled multiple clients, tight deadlines, and high-stakes performance goals.

Performance Marketing Expertise: You understand the full funnel (prospecting, retargeting, conversion optimisation, attribution and beyond) and you are very hands on.

Camera Confidence: You're comfortable on video. Whether it's a polished training module or a quick Instagram story breaking down a Meta update, you communicate clearly and confidently.

Teaching Ability: You can take complex concepts (like Advantage+ campaigns or iOS14 attribution) and make them accessible to founders who are just getting started.

Trend Awareness: You're the person in your group chat sharing the latest Meta Beta features. You read performance marketing newsletters, test new strategies, and stay ahead of the curve.

Mission Alignment: You genuinely care about helping female founders succeed. You're energised by their wins and invested in their growth.

Technical Proficiency: Deep knowledge of Meta Ads Manager, Pixel setup, custom audiences, Conversions API, analytics platforms, and tracking infrastructure.

Availability: Available as permanent part time role, hours can be negotiated for the right person.

What Success Looks Like:

• Members consistently report improved ROAS and campaign performance after working with you
• You've built a library of training content that becomes the go-to resource for Meta strategy
• You're recognised within the SHE-com community as the trusted expert
• You're proactively updating curriculum based on platform changes and emerging best practices
• You bring fresh ideas to the table and push our programming forward

Application:

If you're ready to turn your agency expertise into meaningful impact for female entrepreneurs, we want to hear from you.

Email your resume and a brief cover letter, along with a 2 minute video of you explaining (loom video link works well in your email to us):

1. Your biggest Meta campaign win and what you learned
2. Why you're passionate about supporting female founders
3. One trend you're watching closely in performance marketing right now

Send to: careers@shecom.co

Subject line: "Your New Meta Ads Expert"

SHE-com is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.