Senior Business Development Manager

Job Description This is a remote position.

• Demonstrate strong discovery and consultative selling skills by understanding client challenges and identifying opportunities where Farron can add genuine value.
• Qualify opportunities effectively to ensure time is invested in prospects that align with the company's services, target industries, and commercial objectives.
• Execute consistent outbound activity across multiple channels including phone, email, LinkedIn and networking, maintaining disciplined follow-up to maximise conversion opportunities.
• Identify, research, and engage prospective clients through targeted outreach, networking, referrals, and strategic account-based selling.
• Develop a strong understanding of Farron's services, market research methodologies and participant recruitment processes to confidently position solutions and set appropriate client expectations.
• Build and maintain strong relationships with senior decision-makers, with an initial focus on research agencies before expanding into FMCG, banking, finance, insurance, and other target industries.
• Collaborate closely with the Sales Lead and internal stakeholders to establish effective business development processes and a smooth handover of qualified opportunities to the sales team.
• Achieve and exceed business development targets, including client acquisition, outbound meetings, revenue generation, and conversion goals.
• Identify new business channels, referral opportunities, and strategic partnerships that contribute to sustainable growth and increased market visibility.
• Monitor industry trends, competitor activity, and client challenges to uncover commercial opportunities and provide valuable market insights.

Requirements

• 3+ years of experience in Business Development or Sales, preferably in a B2B environment.
• Demonstrated success in outbound business development, including prospecting, lead generation, cold outreach, and converting opportunities into long-term client relationships.
• Proven ability to meet or exceed sales and revenue targets, with experience managing a sales pipeline from prospecting through client onboarding and account growth.
• Excellent communication, presentation, negotiation, and stakeholder management skills, with the ability to confidently engage and influence senior decision-makers.
• Highly self-motivated with a strong hunter mentality, demonstrating resilience, commercial curiosity, strategic thinking, and the ability to work independently in a fast-paced, evolving environment.
• Demonstrates professionalism, integrity, accountability, and a collaborative mindset, with a commitment to continuous improvement and building long-term partnerships that align with the organization's core values.
• Experience in market research, fieldwork, or consumer insights (agency-side or client-side) is highly valued, even without direct experience selling into the Australian market, as you'll already understand the industry, terminology and sales cycle.
• Comfortable using a CRM to manage pipeline, follow-ups and reporting. Full training is provided on Farron's internal CRM (JOT), prior experience with JOT specifically isn't expected, as very few companies use it.

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