Senior Marketing Manager

Role Overview:

We’re looking for an experienced and visionary Senior Marketing Manager to lead and scale our marketing efforts across both Direct-to-Consumer (DTC) and Business-to-Business (B2B) channels. You’ll be responsible for evolving and executing a marketing strategy that grows our user base, building multiple brands across the Flowstate group, and drives adoption across our global network of venues and partners. This is a pivotal role focused on revenue generation at the intersection of brand, growth, and product.

About Flowstate:

Flowstate is revolutionising the way action sports athletes capture and relive their most epic moments, progress their skills and analyse data. Our AI-powered platform delivers automated video capture, automated highlights, performance analysis, coaching & development, competition and media tools across action sports and entertainment experiences. With a platform & products built for both consumers and businesses, we’re reshaping how the world experiences sports & entertainment content.

Key Responsibilities:

• Marketing Strategy: Evolve and execute a comprehensive, full-funnel marketing strategy for both B2C and B2B audiences across global markets, and multiple brands within the Flowstate Group. 
• Growth Marketing: Lead acquisition and retention campaigns across social, paid media, automation, partnerships, and organic content strategies.
• Product Marketing: Launch new products, features and platform experiences with compelling messaging and positioning for athletes, partners and commercial clients. 
• Brand Development: Own the Flowstate brands, voice, and identity across all touchpoints—digital, physical, and partner channels. 
• Brand Activation: Lead brand activation campaigns, measure KPIs, optimise 
• Creative Direction: Oversee creative content development, including athlete videos, social media, brand assets, and campaign visuals.
• Sponsorship & Partnerships: Develop sponsorship opportunities with key partners for brand activations and media outlets 
• B2B Marketing: Create campaigns, activations and attend sales conferences to build and convert new sales pipeline. Build programs and toolkits to support onboarding, promotion, and co-marketing with partner venues and clients.
• Analytics & ROI: Establish KPIs, track performance, and optimize spend to deliver measurable growth and brand impact.
• Team Leadership: Hire, manage, and mentor a growing team of marketers, creatives, and agency partners.

Ideal Candidate:

• 7+ years of experience in marketing roles across both B2C and B2B environments.
• Proven track record of building brands, databases & revenue  
• Proven track record delivering scalable customer acquisition strategies in a consumer software startup or high-growth company.
• Proven track record in marketing automation, personalisation, localisation campaigns 
• Proven track record in B2B marketing, developing nurturing and converting sales pipelines opportunities into customers. 
• Experience with marketing tech, analytics tools, CRM platforms, and performance channels (Meta, Google, email/SMS, etc.).
• Strong storytelling, content, and campaign development skills, ideally with a passion for action sport, adventure, or culture.
• Strategic thinker with hands-on execution ability—comfortable switching between big-picture vision and day-to-day tactics. In the early days, this role will be very hands on. 
• Background in action sports, consumer tech, AI, or video/content platforms is a strong plus.
• A senior marketing manager looking to grow into a Head of Marketing / CMO role 
• Australian based, available to work fully remote

Why Join Flowstate Zone?

• Be part of a fast-moving company redefining action sports and immersive media experiences.
• Work with cutting-edge AI and computer vision technology.
• Join a passionate team building game-changing tools for athletes, creators, and venues worldwide.
• Competitive salary + equity + flexibility.

To Apply:

Send your CV, a short intro, and any relevant work or portfolio links to jobs@flowstate.zone with the subject “Marketing @ Flowstate”.