Yealink has entered a strategic partnership with Officeworks to supply a full range of professional business headsets across its network of 162 stores in Australia. This move makes Yealink's headsets available on the high street and online for the growing number of Australians working remotely or in hybrid environments.
Retail Expansion
The new partnership marks a shift for Yealink, whose communication products were previously focused on the business-to-business market. The agreement with Officeworks gives individual consumers and small businesses physical access to a variety of products traditionally used by larger enterprises. Customers can now purchase headsets from an in-store range that includes both wired and wireless models, designed to support a range of work settings.
Range of Models
The collection features over 20 headphone and headset models aimed at professionals seeking solutions for video conferencing, phone calls, and remote work. Entry-level devices start at AUD $63.00, with premium models reaching AUD $639.00. Options include mono and dual-ear headsets, wired USB and USB-C models, DECT wireless headsets, and Bluetooth devices with advanced noise-cancellation features.
The WH64 model is equipped with a dual-mode DECT and Bluetooth system, providing a wireless range of up to 150 metres. According to Yealink, this combination is intended for flexible connectivity, whether the user is at a desk or moving within a larger workspace.
Portable Features
The portfolio also contains devices such as the BH76 Plus, which has a retractable microphone arm. This feature allows users to switch between professional and casual use without compromising call quality. Battery life is a focal point, with Yealink stating that certain models are capable of up to 35 hours of talk time on a single charge. Enhanced AI noise-cancelling technology has been incorporated across the range, designed to reduce background distractions common in home and office settings.
Market Position
Yealink has established a significant footprint in the global communication products sector, listing as the largest SIP phone provider internationally and ranking within the top three for video conferencing and the top five for business headsets. The company currently supplies unified communication hardware and software to organisations in over 140 countries.
Local Demand
The shift to hybrid and remote work in Australia has increased the demand for personal and professional headset solutions. Officeworks, as a major provider of workplace products, receives a steady flow of customers seeking business-grade accessories and devices for home offices, co-working spaces and mobile work.
"Yealink's headset portfolio is designed to provide an all-in-one solution for every work scenario. From USB wired headsets that make office setups simple, to DECT wireless headsets that support long range, stable, and secure communications and Bluetooth headsets built for professionals in home offices, co-working spaces, or on the move - we deliver reliable, high-quality options that meet the needs of today's diverse workforce," said Jeremy Chen, Country Manager (Headset Business), ANZ, Yealink.
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