New Zealanders Prefer Traditional Jobs Over Self-Employment, Survey Shows

A recent global survey by Remitly Business reveals that New Zealand ranks second only to Australia in preference for traditional employment. While 60.5% of New Zealanders would rather be their own boss, 39.5% prefer working for someone else—the second-highest share among 28 countries surveyed.

Global Trends

Worldwide, 74.6% of respondents favor self-employment. Kenya leads at 98.0%, followed by South Africa (92.7%) and Morocco (90.7%). Australia tops the list for preferring traditional jobs at 40.6%, with New Zealand close behind.

Why New Zealanders Choose Traditional Employment

For those who prefer conventional jobs, the main reasons include:

• Lower financial risk (14.79%)
• Not wanting business responsibility (13.42%)
• Less stress or pressure (12.6%)

Why Others Prefer Self-Employment

Among those favoring self-employment, top motivations are:

• Greater flexibility and independence (15.43%)
• Better work-life balance (12.86%)
• Higher income (8.84%)

Caution and Risk Aversion

Nearly 40% of New Zealand respondents are unlikely to pursue self-employment. Concerns include:

• 62.81% believe being your own boss is more stressful.
• Nearly 80% say people underestimate self-employment risks.
• Many feel hustle culture and social media glamorize entrepreneurship.

The Aspiration-Action Gap

Globally, only 33.3% of those who prefer self-employment are likely to take steps toward it in the next year. Financial instability is the top barrier, cited by over half of respondents.

No Regrets Among the Self-Employed

Interestingly, none of the already self-employed New Zealanders regretted their decision. Half said it was worth it despite challenges, and a third called it the best decision they ever made.

Expert Insight

Ankur Tiwari, VP at Remitly Business, notes: "Many are drawn to entrepreneurship's independence, but financial uncertainty makes the leap hard. Starting small alongside a stable income can reduce risk and build confidence."