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Growth Marketing Manager - Crypto

Career Renew
Department:Marketing
Type:REMOTE
Region:Australia
Location:Australia
Experience:Mid-Senior level
Estimated Salary:A$80,000 - A$120,000
Skills:
GROWTH MARKETINGCRYPTOPERFORMANCE MARKETINGCONTENT MARKETINGUSER ACQUISITIONDATA ANALYSIS
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Job Description

Posted on: February 2, 2025

Career Renew is recruiting for one of its clients a Growth Marketing Manager - Crypto - candidates can be based in UK to Australia timezones. Role & Responsibilities

  • Design and execute innovative campaigns to grow our protocol's adoption (user base and volume)
  • Optimize performance marketing strategies, including social media, content marketing, and partnerships
  • Collaborate with product and engineering teams to refine user onboarding and retention strategies based on data-driven insights
  • Foster an engaged user community in collaboration with community managers
  • Leverage partnerships with protocols, chains, and dApps to drive growth through co-marketing and ecosystem initiatives
  • Analyze user behavior and feedback to continuously improve acquisition and retention efforts
  • Track and report key growth metrics to measure success against goals
  • Develop and distribute content that effectively communicates our value proposition and educates users on Web3

Requirements 3+ years of experience in growth marketing, preferably for B2C crypto or blockchain products. Deep understanding of Web3 ecosystems, including DeFi and layer 1/2 chains. Hands-on experience managing user acquisition for wallet or DEX products. Experience with paid acquisition, KOL partnerships and content marketing. Benefits

  • We have real scale - our product reaches millions of people in crypto and our users love us
  • No micromanagement bullshit. We trust each other and empower employees to make decisions autonomously
  • We are a team of builders- we're always shipping
  • Good vibes - we are all team players that only want the best for each other and the company
  • Remote Friendly - Enjoy the flexibility of remote work
Originally posted on LinkedIn

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